West Coast Customs (WCC) Debuts Their 7 Steps to Customization Program at SEMA

05.01.2012

SEMA 2011 featured West Coast Customs, one of the most innovative vehicle customization shops in the world.

In the past most people had a person they trusted for certain projects on their vehicles. One might have had an interior guy, a service guy, and a paint guy all work on the same car. Each one had a specific area of expertise. There once was a time where one could make a decent living tuning up carburetors alone. Today, it is necessary to become jack of all trades to be successful in the automotive industry. Local tire shops not only change tires. Some locations will bolt on aftermarket products or even offer full service.

We like to use the best products available. K&N makes a great product so WCC's experience has always been very positive. WCC at the 2011 SEMA Show.

Often times it is difficult to find a trustworthy person to work on one's vehicle. That is not the case for West Coast Customs (WCC), one of the most innovative vehicle customizers in the world. The cars they build might be pretty extreme but, they certainly exceed customer expectations. WCC started out in 1993 and was founded by Ryan Friedlinghaus. He opened a custom car shop with a goal to complete every job in-house and to ensure the job was done right. To do this, he hired experts in every automotive area imaginable to create some of the most incredible customs cars ever. Now WCC is highly recognized and has 6 franchise locations around the world.

WCC success has been result of the innovative styling and unmatched creativeness. You may have seen some of their work on MTV's television show Pimp My Ride or heard of their "7 Steps to Customization" program. The program was displayed at SEMA 2011 and helps customers fully customize their vehicle at a local Best Buy. Alex from WCC described the program in his own words- "The seven steps of customization is a program WCC came up with to use at Best Buy stores where the customer can walk in and purchase one or more of the products we have for each of the 7 steps using his Best Buy credit card. We are starting out with 600 of the Best Buy stores and the program will start out with 21 cars." This will most certainly make it easier for consumers to upgrade their rides. The Seven Steps to Customization are:

The 2011 WCC SEMA Booth showed the entire 7 Steps process, customers can select K&N intake systems for their vehicles.

1) Wheels & tires
2) Graphics
3) Accessories
4) Interior
5) Audio
6) Detail
7) Safety & Security

During the "7 Steps to Customization" process, customers can select K&N intakes to upgrade their ride. We asked Alex why they use K&N products and he said, "We like to use the best products available. K&N makes a great product so WCC's experience has always been very positive." K&N makes products for almost every vehicle on the road and stands behind the Million Mile Limited Warranty on all application specific over-the-road air filters and intake systems.

Stop by your local Best Buy to see if they offer this program in your area. If you would like further information about WCC, check out their website at www.westcoastcustoms.com or view their TV show Inside West Coast Customs Sundays on Discovery's new channel called Velocity.

Find K&N products for your vehicle using the K&N application search then use the K&N dealer search to find a K&N dealer in your part of the world.

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